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BeSui specializes in customized qualitative research and consulting. We take a hands-on approach so that our clients get a textured, detailed, complete picture of how people interact with their products and brands.
Services

The BeSui team will work with you from beginning to end - we brainstorm with you, help you refine your goals, design an approach, create a discussion guide, hand-select high quality participants, personally moderate the groups or interviews, debrief and analyze the data, write a custom report or presentation of our insights, and then share the research with as many people as you like, in whatever format works for you. So if you're ready for a fresh perspective, let's talk.

  • Focus groups
  • Intercepts and shop-alongs
  • In-depth interviews and ethnographies
  • Retail assessments and mystery shopping
  • Trade show polling
  • Online panels and virtual communities
  • Product, packaging, and concept testing
  • Competitive landscapes
  • Executive and employee interviews


22 April 2008
The latest BeSui engagement: helping an online non-profit take off