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Our name is inspired by the Latin term sui generis, which means wholly original, totally fresh, and entirely new. As a company, BeSui believes in challenging ourselves and our clients to take a fresh approach to marketing - to engage with your audience, figure out what interests and drives them, know how they communicate, and connect with them in unexpected and original ways. 
Our Founders


Lisa Overton
Lisa has over ten years of experience as a marketing and communications consultant for a wide range of clients, including Fortune 500 companies (Adobe, Google, Safeway, Farmers, Boeing, Shell), small and growing enterprises (SonoSite, IronPlanet, Platinum Capital), and not-for-profits and academic institutions (California Healthcare Foundation, Malaria Vaccine Initiative/Gates Foundation, University of Southern California). She led the strategy group for DE Shaw & Co., a $29 billion hedge fund, and has also worked as a management consultant with McKinsey & Co. in Los Angeles. In addition to her business experience, Lisa is a writer who has been on staff at Vogue, Interview, and Art in America magazines. 

 

Lisa holds an MBA from Columbia University in Entrepreneurship and a BA from Dartmouth College in Anthropology and Spanish, where she graduated cum laude. 

 

Kara Scharwath
Kara has a diverse background in consumer research, marketing consulting and environmental science and policy. Most recently, Kara worked at Kelton Research, where she designed and implemented all aspects of strategic marketing research initiatives for a roster of clients that included Whole Foods, Nintendo, Charles Schwab, and Quiksilver. Prior to that, Kara was an environmental consultant with Taylor Wiseman & Taylor, where she facilitated business transactions between industry giants like ConocoPhillips and ExxonMobil and environmental agencies at all levels of government. In that role, she worked with clients, the media and concerned citizens to resolve complicated and highly contentious social and environmental issues.

 

Kara graduated summa cum laude with a Bachelor of Science degree in Environmental Policy, Institutions and Behaviors from Rutgers University. There she was recognized as a George H. Cook Honors Scholar. 

 

Read about what's on our mind these days on the BeSui blog.